Cirque du Soleil's premiere on-ice creation.
It was pretty "cool" to launch my Cirque du Soleil marketing career with Cirque's first ever ice show in over 70 North American markets.
In CRYSTAL, world-class ice skaters and acrobats claim a frozen playground with speed and fluidity as they challenge the laws of gravity with never-before-seen acrobatics. A new kind of performance as Cirque du Soleil meets the ice to defy all expectations. Crystal – an exhilarating journey of speed, wonder, and self-discovery!
*All content on this page is the sole property of Cirque du Soleil Entertainment group, and is being shared to demonstrate examples of tools that I a) used or b) helped develop for marketing/advertising purposes.
MY ROLE
SENIOR MARKETING COORDINATOR
MARKETS
2018-19 North American Tour
RESPONSIBILITIES
Marketing Strategy (B2C and B2B2C); Brand Management; Traditional and Digital Advertising; Promotions; Special Events and Activations; Social Media / Content Creation; Development of eye-catching and thumb stopping creative/collateral. Other administrative duties.
