Exhilarating acrobatics on ice.
In 2019, I had the the distinct pleasure of kicking off a North American tour with the name and logo reveal of the newest product in Cirque's on-ice portfolio.
In AXEL, Cirque, once again, fuses world-class ice skating with breathtaking acrobatics. This time, set against the backdrop of neon-coloured cyberpunk dreamland, informed by the world's of graphic art, pop music, and the circus arts.
*All content on this page is the sole property of Cirque du Soleil Entertainment group, and is being shared to demonstrate examples of tools that I a) used or b) helped develop for marketing/advertising purposes.
MY ROLE
SENIOR MARKETING COORDINATOR
MARKETS
Northwest leg of the North American Tour, and kick-off of the Northeast leg of the North American Tour.
RESPONSIBILITIES
Marketing Strategy (B2C and B2B2C); Brand Management; Traditional and Digital Advertising; Promotions; Special Events and Activations; Premiere Events, Social Media / Content Creation; Development of eye-catching and thumb stopping creative/collateral, comp ticket distribution, back-end ticketing support. Other administrative duties.
